VIRTUE MIRAGE — TERMS OF SERVICE

Issued by: Virtue Mirage Pty Ltd ABN: 16 697 834 343 ACN: 697 834 343 Contact: hello@virtuemirage.com.au Registered office: Sydney, Australia

Effective from: [DATE] Last updated: [DATE] Operator: Virtue Mirage Pty Ltd (ABN [TO INSERT]) trading as "Virtue Mirage", of [registered address], Australia ("Virtue Mirage", "we", "us", "our").

These Terms govern your use of the Virtue Mirage service when you encounter it on a participating brand's online store. Please read them carefully.

By creating a Digital Twin, generating a Quick Try-On, or otherwise using the service, you agree to be bound by these Terms.

1. The service in plain English

1.1 What it does. Virtue Mirage is an AI-powered visual experience embedded in participating fashion stores. When you opt in, we generate a "Digital Twin" — a private, brand-personalised model of you — from two photographs and a small set of details (height, gender, body shape, optional measurements). Every product page on the store then shows you wearing the item, instead of the brand's stock model.

1.2 The Cross-Brand Network. With your separate, explicit consent, your Digital Twin identity is portable across every other brand on the Virtue Mirage network. You never re-upload photos at another brand on the network unless you choose to.

1.3 Quick Try-On. You can also try a single product on without creating a full Digital Twin. The image generated for a Quick Try-On is deleted from our servers within 24 hours.

2. Who can use the service

2.1 You must be at least 18 years old, or the age of majority in your jurisdiction, whichever is higher.

2.2 You must not use the service if you are prohibited from doing so under any applicable law.

2.3 You agree to provide accurate information about yourself when creating an account or Digital Twin. The service relies on the accuracy of the photographs and measurements you submit.

3. Your account and identity

3.1 The Virtue Mirage service does not require you to create a separate account. You are identified by the email address linked to your account at the participating brand's online store, hashed using SHA-256 cryptography for our internal records.

3.2 You are responsible for the security of your underlying brand-store account. We do not access your brand-store password and have no ability to recover it.

3.3 If you create a Digital Twin under one email address and later wish to associate it with a different email address, contact hello@virtuemirage.com.au and we will assist where reasonably practicable.

4. Photographs and biometric data

4.1 What you upload. To create a Digital Twin, you upload a portrait and a full-body photograph. Optionally, you may upload side and back photographs to improve accuracy.

4.2 What happens to those photographs. Your uploaded photographs are processed in memory while we generate your Digital Twin and are then permanently and irrevocably discarded. We do not store, archive, retain, share, sell, or use them to train any AI model.

4.3 What we keep. After generation we retain only the generated Digital Twin avatar (which resembles you but is not your photograph), your measurements, and metadata necessary to operate the service. See our Privacy Policy for the full list.

4.4 Biometric classification. We treat the photographs you upload as biometric / sensitive personal information for the purposes of the Australian Privacy Principles, the EU General Data Protection Regulation, the UK Data Protection Act, the California Consumer Privacy Act, and equivalent regimes. Our handling complies with the highest standard among these.

5. The 12-month identity lock

5.1 To protect against accidental or malicious avatar swaps, your Digital Twin is locked for 12 months by default (or 3 or 6 months, at the brand's option) once created. During this window you cannot create a new Digital Twin on the same email address.

5.2 The lock applies to the avatar image, not to your measurements. Measurements can be updated at any time by contacting hello@virtuemirage.com.au; this does not require recreating your Digital Twin.

5.3 The lock does not affect your right to request complete deletion under Section 11.

6. Consent architecture

6.1 When you create a Digital Twin, we ask you for separate consent on each of the following:

6.2 You can withdraw any optional consent at any time without affecting your use of the service for the brands where you have already created a Digital Twin.

6.3 Withdrawing service consent means we must delete your Digital Twin and all associated records. Section 11 explains how.

7. AI-generated imagery

7.1 The images displayed on a participating brand's store after you create a Digital Twin are AI-generated representations of you wearing the brand's products. They are intended to give you a realistic preview of how the product might look on you. They are not photographs.

7.2 Because the images are AI-generated, they may not be perfectly accurate. The model may render certain details (fabric texture, garment fit on specific body types, hardware like buttons or zips) imperfectly. We continuously improve the model but make no guarantee that any specific generation will be a flawless representation of the product or of you.

7.3 You acknowledge that try-on imagery is for visual reference only and is not a binding statement of how the product will look or fit when worn in real life. Final purchasing decisions, including size and fit selection, are made by you in consultation with the brand's own size guides and return policies.

8. Acceptable use

8.1 You agree not to: - Upload photographs of any person other than yourself, unless you have the legal right to do so and the photographed person consents to the processing described in Section 4; - Upload photographs of minors; - Upload photographs that are illegal, defamatory, obscene, or that infringe any third-party right; - Attempt to reverse-engineer, decompile, or otherwise extract the source code of the Virtue Mirage service; - Use the service to generate, harvest, or train your own AI models or datasets; - Use the service to impersonate any person; - Interfere with or disrupt the operation of the service or the brand's storefront.

8.2 We may suspend or terminate your use of the service immediately if you breach this Section.

9. Intellectual property

9.1 The Virtue Mirage software, platform, prompts, model integrations, dashboards, and associated documentation remain the property of Virtue Mirage Pty Ltd.

9.2 The brand owns its product imagery, brand assets, and its customer relationship with you.

9.3 The AI-generated try-on images depicting you are licensed to you on a personal, non-commercial, perpetual, royalty-free basis for the purpose of your own shopping. You may screenshot, share, or post these images on social media. You may not sell or commercially license them.

9.4 The brand is licensed to use the AI-generated try-on images for the purpose of operating its storefront for you. The brand may not sell these images to third parties.

10. Disclaimer of warranties

10.1 The service is provided "as is" and "as available". To the maximum extent permitted by law, we make no warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, accuracy, or non-infringement.

10.2 We do not warrant that the service will be uninterrupted, secure, or error-free, or that any specific avatar generation will be available within any specific timeframe.

10.3 Nothing in this section excludes any guarantee or right that cannot be excluded under the Australian Consumer Law or equivalent consumer protection legislation in your jurisdiction.

11. Your rights — deletion, access, portability, correction

11.1 Right to delete. You may request complete deletion of your Digital Twin and all associated data at any time by emailing hello@virtuemirage.com.au or by using the "Delete my Digital Twin" function in your brand's storefront, where supported. Deletion is honoured within 30 days and is permanent.

11.2 Right to access. You may request a copy of all personal data we hold about you. We provide this within 30 days, free of charge for the first request in any 12-month period.

11.3 Right to portability. Where technically feasible, we will provide your data in a structured, machine-readable format on request.

11.4 Right to correction. You may request correction of any inaccurate personal data we hold about you. This includes your measurements, which can also be updated through participating brands' admin tools.

11.5 Right to object / restrict processing. EU and UK residents have additional rights under the GDPR / UK GDPR, including the right to object to processing and the right to restrict processing in certain circumstances. See our Privacy Policy.

11.6 California residents. California residents have specific rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to delete, and the right to opt out of "sale" or "sharing" of personal information. We do not sell or share personal information for cross-context behavioural advertising. See our Privacy Policy for full CCPA disclosures.

12. Limitation of liability

12.1 To the maximum extent permitted by law, our total aggregate liability to you arising out of or in connection with these Terms or your use of the service is limited to AU$100 or the amount you have paid us in the twelve (12) months preceding the event giving rise to liability, whichever is higher. Because the service is provided to you at no cost (the brand pays for it), this limit will in most cases be AU$100.

12.2 We are not liable for indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, data, or goodwill, even if we have been advised of the possibility of such damages.

12.3 Nothing in this section excludes or limits liability that cannot be excluded under applicable law (including under the Australian Consumer Law).

13. Indemnity

You agree to indemnify and hold Virtue Mirage harmless from any third-party claim arising out of your breach of these Terms, your unlawful or unauthorised upload of any photograph (including a photograph of another person without their consent), or your misuse of the AI-generated try-on imagery.

14. Changes to these Terms

14.1 We may update these Terms from time to time. Material changes will be communicated to you by email (where you have provided one for marketing purposes) or by notice on the participating brand's storefront, at least 30 days before they take effect.

14.2 Continued use of the service after a material change takes effect constitutes acceptance of the updated Terms. If you do not agree, you may delete your Digital Twin under Section 11.

15. Termination

15.1 You may stop using the service at any time. To remove your data, follow Section 11.

15.2 We may terminate or suspend your access to the service if you breach these Terms, particularly Section 8. We will provide written notice except where the breach is severe (for example, illegal use, impersonation, or harassment), in which case we may act immediately.

16. Governing law and dispute resolution

16.1 These Terms are governed by the law of New South Wales, Australia.

16.2 Disputes will first be attempted to be resolved in good faith between the parties through direct communication. Either party may then refer the dispute to mediation under the Resolution Institute Mediation Rules.

16.3 Failing mediation, the courts of New South Wales have non-exclusive jurisdiction. Nothing in this section prevents you from bringing a claim in your local courts where such right cannot be excluded by law (notably, EU and UK residents retain the right to bring proceedings in their country of residence under the Brussels Regulation and equivalent regimes).

17. General

17.1 Severability. If any provision of these Terms is held to be unenforceable, the remainder shall continue in full force.

17.2 Assignment. You may not assign these Terms. We may assign these Terms to a successor entity (e.g. on sale of the business) on 30 days' notice.

17.3 No waiver. Our failure to enforce any provision does not waive our right to enforce it later.

17.4 Entire agreement. These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding the service.

18. How to contact us

General: hello@virtuemirage.com.au Privacy / data requests: hello@virtuemirage.com.au (subject line: "Privacy Request") Legal notices: [registered legal address] Australian regulator: Office of the Australian Information Commissioner — www.oaic.gov.au EU regulator: Your local Data Protection Authority — list at www.edpb.europa.eu

These Terms were last updated on [DATE]. Earlier versions are available on request.