Data, research and field notes on hyper-personalised storefronts, virtual try-on, fit, and where fashion e-commerce is heading.

Chatbots tell. This one shows — recommendations, restyles, scene changes and "add it all to cart", every answer rendered on the customer's own try-on.
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Personalisation usually stops at recommendations. What happens when the imagery itself becomes the shopper — across the whole store, automatically on every new drop.
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Fit drives up to ~70% of apparel returns. How reading size from photos — and rendering at the shopper's real size — cuts them.
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The first hyper-personalised storefront for fashion brands — what it does, why it works, and the data behind returns and fit.
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