Virtue Mirage — Walk the Demo

Discovery

The customer lands on your store. Same homepage they've always seen.

Nothing changes for first-time visitors. Your campaign imagery, your hero banner, your story. The Mirror Toggle sits quietly in the nav — labelled however you want it. "Try this on" — "See it on me" — "Activate Mirror Mode".

What this means for the brand: No risk to your funnel. Your storefront stays your storefront. Personalisation is opt-in, never forced.

Consent

The customer activates Mirror Mode. Consent, clear and granular.

One required tick (service consent + Privacy Policy). Two optional ticks for marketing — both off by default, both granular. No dark patterns, no buried clauses. Service consent ≠ marketing consent.

Why this matters: Biometric data falls under GDPR Article 9, the Australian Privacy Principles, and the California CCPA. We treat it that way from day one. Your brand stays on the right side of regulators.

Activate Mirror Mode screen with consent options

Identity

Two photos. A few measurements. Done.

Portrait + full-body. 30 seconds, max. The customer enters their height — our AI estimates the rest from the photo (bust, waist, hips, shoulder width) and pre-fills the form. They confirm or tweak. That's it.

Optional Enhanced Accuracy: Brands can request side + back photos for higher-fidelity renders. Default is off — keeping onboarding sub-60-seconds is how we keep avatar adoption above 35%.

AI-estimated measurements with confidence scores

Generation

The Digital Twin is made. Photos deleted instantly.

30–60 seconds. The AI builds the Twin from the photos and measurements, then immediately deletes the originals. Only the avatar survives — encrypted, locked to that shopper, never used for training.

12-month identity lock: the customer can't regenerate or replace their Twin for 12 months. Brands can configure this window (3, 6 or 12 months). The customer can fully delete at any time.

First view

The catalogue re-skins around them. Whole site, not one product.

The shopper returns to the homepage and the storefront is now about them. Hero banner stays. But every product card, every collection grid, every recommendation widget is the customer wearing the garment.

Mirror Toggle: sticky in the nav. Click it to flip between your campaign imagery and the personalised view. Customers choose, always.

Personalised storefront — every product card features the customer

Product page

Each PDP becomes a fitting room. Their fitting room.

The hero product image is the customer wearing the garment. Recommended size is pre-selected based on their measurements. "Complete the Look" panel shows cross-sells — already on them.

Up to 3 alternate looks per product. If the first render doesn't land — different lighting, different setting, different angle — the customer can request alternates. Each costs one generation token.

Product page with pre-selected size + recommended outfit

Concierge

An AI Stylist in the chat-bar. Plain English, restages anything.

"Same coat, but standing on a Sydney street in the rain." "Show me this with brogues and a darker tie." The Concierge restages the look in seconds — same Twin, different setting, different accessories.

Brand-side persona: the Concierge speaks in your brand voice. Premium tiers can fine-tune the stylistic taste and vocabulary.

Concierge chat — restage the look in plain English

Return visits

The new drop is already on them. Before they even arrive.

Every new product the brand uploads triggers a fresh render for every customer with an avatar — overnight, in the background. The customer opens the site days later and sees themselves in next season's drop with zero wait, zero setup.

The compound effect: by month three the customer's first instinct is to check your store. Not because of an email — because they know what's there is about them.

New arrivals already personalised on the customer

What the brand actually does, day to day.

Spoiler: very little. The system runs itself. Brands open the dashboard to look at the numbers — that's the daily ritual.

Install

Install on Shopify. 15 minutes.

Virtue Mirage ships as a Shopify Theme App Extension. Install from the Shopify App Store, decide where the Mirror Toggle sits in your nav, label it however you want. Done.

No SDK. No headless rebuild. No theme migration. Works on Dawn, on custom Liquid, on anything Shopify supports. Hydrogen included.

Not on Shopify? We're actively building integrations for BigCommerce, Magento, WooCommerce and headless storefronts — talk to us and we can usually have one ready in a few weeks.

Configure

Set the rules. Once.

Inside Shopify Admin, your Tenant Dashboard. Tell the system how you want to handle new arrivals (auto-render for all VIPs, or manual triggers only), which customers qualify (all with avatars, or only tagged customers), and how far back to render (forward-only, or backfill from a date).

Sensible defaults: auto-render new arrivals for all customers with avatars, forward-only. 90% of brands never change these settings.

Upload

Add products the way you always have. We handle everything else.

Drop a new product into Shopify. Your products/create webhook fires, we describe the garment with vision AI, then render it for every customer with an avatar — in parallel, overnight.

Cost discipline: renders are cached forever per (customer, product). If a product page is never visited, that render isn't burned. We render once, serve millions.

Collection page transformed — every product on the customer

Measure

Watch the numbers. Daily, weekly, monthly.

The dashboard shows you what's working in real time: avatar adoption, conversion lift, return rate trend, AOV impact, top-performing renders. Customer demographics breakdown by age, gender, size, location.

Brand sizing matrix: editable measurement-to-size mapping per gender per category. Tune it once, the recommended-size engine improves immediately.

Tune

Refine the look. Or don't.

Premium tiers can adjust the AI prompts that shape your renders — your brand's specific aesthetic, retouching style, background palette, lighting mood. We give you the controls. Most brands set it once and forget.

Beyond software: Virtue Creative is a studio. When you need human craft — editorial campaigns, lookbook shoots, hand-finished hero retouching — our team is the same team that's been shooting fashion for 500+ brands.

Product styling options — customer's outfit in a custom location

The full experience, screen by screen.