FAQ

The questions brand-side teams ask first.

Will this work on our existing Shopify theme — or another platform?

Yes on Shopify — Virtue Mirage installs as a Shopify Theme App Extension and works on any theme: Liquid or Hydrogen, custom or stock. No theme rebuild, no headless migration, no SDK to integrate. Not on Shopify? Our core engine is platform-agnostic and we're actively building integrations for BigCommerce, Magento, WooCommerce and headless storefronts — talk to us and we can usually have one ready in about eight weeks.

How are customer photos handled? Are they stored?

The original photos a customer uploads are deleted immediately after the avatar is generated — never stored, archived, or used for training. Only the rendered avatar lives on, encrypted, accessible only to the customer and the brand they granted access to. Australian Privacy Act and GDPR compliant by design.

Can customers update their avatar?

After 12 months, yes. Every Digital Twin is locked for 12 months from creation (with 2 free re-rolls during setup) to keep identity consistent and prevent misuse, then refreshes automatically. Need to update sooner? Contact us — an early refresh is available for a fee. Customers can fully delete their avatar at any time.

What's the cross-brand network, exactly?

When a customer creates their Digital Twin on one Virtue Mirage brand, it works on every other Virtue Mirage brand by default — clearly disclosed at sign-up. They can untick that consent during onboarding, or revoke it from their account anytime. Each brand renders in its own aesthetic — same identity, your visual signature. Brands opt in once; either side can revoke at any time.

What happens to products that pre-date a customer's avatar?

By default we render forward-only — only products uploaded after the customer creates their avatar are batch-rendered, which protects your generation budget. If a customer visits an older product page, they can do a one-tap try-on for that item, which is then cached. Brands can also trigger a manual backfill over older catalogue.

How much engineering work is required on our side?

Zero. The Shopify Theme App Extension handles installation. The only configuration touchpoint is your Theme Editor, where you decide where the Mirror toggle sits and how it's labelled. Setup typically takes under 30 minutes including launch.

What if we exceed our monthly AI generation cap?

Top-up packs are available on demand — 1,000 tokens for A$899, 2,500 for A$2,099, or 5,000 for A$3,999 — on every plan, any number of times. (1 token = 1 generation; 4 tokens = 1 customer avatar.)

Why is the per-avatar fee charged to the brand, not the shopper?

Because a free customer experience converts — any paywall in front of "see yourself in this product" kills the moment. The brand absorbs the cost from its monthly token allowance (4 tokens per avatar) — a fraction of the value recovered in lower returns and stronger AOV.

Still have questions?

We'll walk your team through anything — technical, privacy, or commercial.