We priced the do-it-yourself version: what a fashion brand would pay to assemble our 17 tools from separate vendors. The honest answer — about the same money at every brand size, more at Plus scale, and seven of our tools you can't buy at any price. The arithmetic, the caveats and the dated sources are all on this page.
All comparison figures are vendor list prices in USD, September 2026 — category ranges, sources dated in the footnote below. Virtue Mirage bills through the Shopify App Store in USD; brands billed directly in Australia are on the AUD rate card from A$299/mo +GST. Not "the same product for less" — the same money for a stack of parts, or the whole platform under one app, knowing the same customer.
Every tool in Virtue Mirage, next to the standalone category a brand would buy to approximate it, with that category's list-price range. The gold rows are the seven we could not find for sale anywhere, at any price, as of September 2026. Category names only here — vendors are named in the dated sources footnote.
| Inside Virtue Mirage | Standalone category | List price (USD/mo) | What the standalone version doesn't do |
|---|---|---|---|
| Whole-store transformation | — | Not for sale anywhere | Nearest buyable thing: single-product try-on apps (US$49–330, some to ~$890) — one item, one modal, a generic body. Nothing transforms every image in the store into the shopper. We believe we're the only ones doing it. |
| Mirror Mode — browse the store as yourself | — | Not for sale anywhere | Only exists as a consequence of whole-store transformation. |
| See it in your size — body-true renders | Fit intelligence / body scanning | Quote-based, commonly four figures | Measures the body and recommends a size — never shows the garment on that body. |
| Two ways to build a Twin (photos or typed measurements) | Size-chart & scanning apps | US$7–25 · scans quote-based | No visual avatar; nothing travels with the shopper. |
| Quick Try-On for guests | Entry virtual try-on apps | US$15–250 | Per-image try-on with hard monthly caps; no path to a persistent Twin. |
| Accessories & your own outfit | AR try-on apps | US$49–330 | Camera overlays — not renders on the shopper's own outfit photo. |
| Visual AI Stylist Concierge | AI chat / stylist bots | US$39–500 | Text answers and thumbnail grids; none renders the outfit on the shopper. |
| Complete the Look | Recommendation engines | US$9–500+ (usage-metered at the top) | A grid of product thumbnails — not the outfit already styled on the customer. |
| See Yourself Anywhere — scenes & locations | AI product photography | US$8–230 | Brand imagery of AI models — never the customer in the scene. |
| The customer's own Twin dashboard | — | Not for sale anywhere | Customer accounts elsewhere show orders — not a body, an identity and its controls. |
| My Looks — cross-brand lookbook & sharing | Wishlist / lookbook apps | US$5–100 | Wishlists save products. Nobody saves the shopper in the outfit, across brands, with live stock. |
| Automatic new-arrivals pre-render | — | Not for sale anywhere | New drops render on each Twin before the shopper arrives — no waiting, no clicking "generate". |
| The cross-brand network | — | Not for sale anywhere | Believed to be the first of its kind. The nearest precedent is an enterprise fit-data network — retailer-side data, invisible to the shopper, not a portable visual identity. |
| Everything travels — sizes, preferences, looks | — | Not for sale anywhere | Retailer-side data services exist at enterprise prices; a shopper-owned style memory that visibly travels store to store does not. |
| Brand dashboard, controls & analytics | Included with each vendor above | ×7 dashboards | Seven logins, seven invoices, seven support queues — zero shared shopper identity. |
| Multi-platform — Shopify, BigCommerce, SDK/API | — | Most apps are Shopify-only | A stack assembled for Shopify usually has to be re-assembled elsewhere. |
| Found by AI shoppers — the network MCP | Agentic storefront features | Free–custom, discovery only | Discovery without a try-on in the result, and without a network behind it. |
| Semantic search & discovery | AI site search | US$19–5,000 | Search that understands meaning exists — it just doesn't know the shopper's body or looks. |
| Identity self-QA & privacy-by-design | — | Not for sale anywhere | Renders QA'd against the shopper's identity automatically; photos deleted after the Twin is built; consent gates on everything that travels. |
The stack's real cost isn't the invoices. It's that the try-on app, the sizing tool, the stylist bot, the search and the wishlist each meet your customer for the first time, every time. In Virtue Mirage they all share one Twin: the search knows the body, the stylist knows the saved looks, the recommendations render on the person they're for, and the network brings the same identity to the next brand. You don't just avoid the spreadsheet of subscriptions — the tools finally know the same customer.
Using September-2026 list prices: a small brand buying entry tiers of the buyable categories lands around US$180–250 a month, a growth brand on mid tiers around US$650, and a Plus-scale brand running serious tiers around US$2,600–2,850+ — before onboarding each vendor separately. Virtue Mirage is US$229 / US$629 / US$999 / US$2,299 a month (Starter to Scale) with all 17 tools on every plan, so the stack costs about the same at small and growth sizes and 20–65% more at Plus scale.
Seven, as far as our September-2026 market research could find: whole-store transformation (every product image becomes the shopper), Mirror Mode browsing, the cross-brand network, everything-travels (sizes, preferences and looks moving store to store under the shopper's control), automatic new-arrivals pre-rendering, the customer's own Twin dashboard, and identity self-QA with privacy-by-design. The nearest precedent to the network is an enterprise fit-data service — retailer-side data, invisible to the shopper, not a portable visual identity.
Not perfectly, and we say so on the page: standalone try-on apps meter per product image on a generic body, while Virtue Mirage renders per shopper Twin across the whole store, metered in tokens (heavy-render brands buy top-up packs). Their entry tiers also cap usage hard — some at around 100 try-ons a month. Enterprise fit and personalisation vendors don't publish prices, so we describe them as quote-based, commonly four figures a month, rather than inventing a number.
They are vendor list prices checked on 19 September 2026, published as category ranges with the sources named and dated in the footnote. Prices change; we re-verify the comparison quarterly and this page states its snapshot date.
All 17 tools on every plan, a 7-day free trial, and a 20-minute demo on your own catalogue if you'd rather see it first. Feature by feature: how we compare.
Sources & snapshot date. All third-party figures are vendor list prices found via live web research on 19 September 2026, USD, monthly, published above as category ranges. Vendors and roundups consulted: TryOn Virtual, Garu, Banuba, PulpoAR, Antla, TryOn AI, GenLook, WearFits (virtual/AR try-on); Kiwi Sizing, 3DLOOK, Bold Metrics, Sizer, Sizebay, True Fit (sizing & fit intelligence — enterprise tiers quote-based); LimeSpot, Wiser, Rebuy, Nosto (recommendations); Zipchat, Rep AI, Styailist (AI chat/stylists); Searchanise, Klevu, Algolia (site search); Botika, Flair (AI imagery); Swym Wishlist Plus and comparable wishlist apps (lookbooks); plus published pricing roundups at garu.ai, banuba.com, innvesti.com, smartsize.io, maestra.io, wiserreview.com, zipchat.ai, shopexperts.com, ringly.io, shoplyai.ai, anygen.io and apps.shopify.com. Prices change — this comparison is re-verified quarterly, and the snapshot date above is part of the claim. Virtue Mirage pricing: Shopify App Store listing (USD) and our AUD rate card (+GST). "Not for sale anywhere" means our research found no standalone product offering the capability as described, as of the snapshot date; the whole-store and network claims are, as always, "believed to be the first/only".