01 / SHOPPER EXPERIENCE SCROLL
FEATURES

Every tool we've built — and what it does for your brand.

Fewer returns, higher conversion, bigger baskets, a better customer experience. Click any feature to jump straight to it.

SHOPPER EXPERIENCE

What your customer sees.

01
Higher conversion

Whole-store try-on

Your customer creates a Digital Twin once — two photos, ninety seconds — and from then on every product image across your whole store shows them wearing it, not a model.

Why it matters: shoppers who can see themselves in the product buy with confidence. Virtual try-on lifts conversion by 10–23%.

A whole demo storefront personalised to one customer — every product across the store shown on them, not a model
02
Customer experience

Mirror Mode

A single toggle flips any page between your campaign photography and the customer wearing the piece. They're always in control of what they see.

Why it matters: your brand vision stays intact — you add a personal layer on top, lifting engagement without compromising your art direction.

A product page with the Mirror Mode toggle — the shopper flips between the brand's photography and themselves wearing the piece
03
Size confidence · Fewer returns

See it in your size

Measurements are read from the customer's photos and every garment is rendered at their real size — a size-14 shopper sees a size-14 body — with a size recommendation on every product page.

Why it matters: fit drives up to ~70% of apparel returns. Showing true-to-size fit plus a clear recommendation is the highest-leverage way to cut them.

A per-area fit breakdown — chest true to size, waist loose, hips roomy — with a recommended size
04
Reach · No barrier to entry

Two ways to build a Twin — no photo needed

Customers can upload two photos, or build their avatar from their measurements — no photo needed. Upload photos and their measurements are calculated from the images; build from measurements and they type them in — either way the Twin carries real measurements, which is exactly what powers the Fit Advisor on every product page.

Why it matters: the photo upload is the single biggest drop-off in any try-on funnel. Shoppers who won't send a photo — for privacy, or because they just can't be bothered — can still get a Twin and still see themselves in your store.

The customer's own measurements — height, bust, waist, hips, shoulder, inseam, arm, neck — the ground truth behind size advice on every store; updates apply network-wide while the visual Twin stays as it is
05
Lead capture · Conversion

Quick Try-On for guests

Not logged in? A guest uploads one photo and sees a product on themselves in under a minute — no app, no account.

Why it matters: it converts first-time visitors (try-on lifts conversion 10–23%) and captures a consented name and email — turning anonymous traffic into marketing leads.

A guest seeing a product on themselves
06
Multi-category · Add-ons

Accessories & your own outfit

Shoppers upload a photo in the outfit they're already wearing and your jewellery, bags, shoes, scarves, eyewear and watches are added onto it — each placed naturally.

Why it matters: accessories finally shown in real context mean fewer "doesn't match" returns and more confident add-on purchases.

Jewellery and accessories shown on the customer in her own outfit
07
Upsell · Higher AOV

The Visual AI Stylist Concierge

An AI stylist that shows instead of tells — it recommends, restyles, changes the scene and adds the whole outfit to cart, all on the customer's own try-on.

Why it matters: recommendations drive ~31% of e-commerce revenue. A recommender shoppers can see on themselves converts far better than a text suggestion.

The AI stylist suggesting matching pieces to try on in a chat
08
Upsell · Higher AOV

Complete the Look

Every recommended piece is shown already on the customer as a full outfit — one tap to try, one tap to cart.

Why it matters: it sells outfits, not items. Virtual try-on lifts average order value by 12–18%.

A Complete the Look rail of matching pieces, all on the same customer
09
Customer experience · Brand

See yourself anywhere

With a single sentence the customer can change the entire backdrop and see themselves — in your clothes — on a beach, in a bar, a restaurant, the streets of Paris or a rooftop in Milan.

Why it matters: lifestyle context sells the moment, not just the garment — unlimited editorial imagery without booking a single shoot.

The customer placed in a custom location, wearing the brand's clothes
10
Retention · Customer experience

Their own Twin dashboard

Customers get their own dashboard: update their measurements as their body changes, manage their Twin, and see the other stores on the network where it already works.

Why it matters: a Twin that stays accurate keeps sizing accurate — and the network view turns your customer into a discovery surface for the whole cohort, and brings network shoppers back to you.

The customer's My Twin dashboard: their Twin, their saved and recent looks from across the network, and their measurements — create once, it travels store to store
11
Return traffic · Retention

My Looks — their own lookbook

Every look a customer creates on any store in the network saves to their own lookbook in their dashboard — Recent (their latest try-ons, automatic) and Saved (kept to revisit any time). They build their own outfits and looks there, and when they're ready, the images take them straight back to your store — Shop this look adds the in-stock pieces to cart at their size, with live stock shown on every piece.

Why it matters: the customer gets a personal lookbook of themselves across every brand they shop — and you get measurable return traffic delivered from the network: "looks saved" becomes "came back and bought". It costs nothing to serve — saves are bookmarks of renders that already exist.

My Looks inside the customer's My Twin dashboard — saved and recent looks from every network store, each piece ready to shop, next to their Twin and measurements
BRAND ENGINE

What makes you money.

12
Retention · Conversion

Automatic new-arrivals pre-render

When you drop a new collection, the system renders every eligible customer wearing every new piece in the background — before they next log in.

Why it matters: customers return to find the new drop already on them — instant, no waiting, driving repeat visits and faster sell-through on new stock.

The store pre-rendering new arrivals onto the customer
13
Customer acquisition

The cross-brand network

A Digital Twin built at one Virtue Mirage brand works at every other brand on the network — with the customer's consent, each rendering in your own aesthetic.

Why it matters: you launch with a try-on-ready audience from day one — a warm acquisition channel competitors starting from zero simply don't have.

The same store shown three ways — on the original models, on a size-8 shopper, and on a plus-size shopper
14
Acquisition · Warm customers

Everything travels, not just the avatar

When a customer arrives from another brand on the network, their Twin comes with them — and so do their sizes worn, their outfit and style preferences, and their engagement history.

Why it matters: they don't land as a stranger. Your store is personalised to them from the first page view — right size, right taste — so each new brand on the network is more customised than the last.

The customer's full lookbook — looks from every network store in one place, with filters, lists, occasion tags, live stock and Shop this look
15
Control · Insight

Dashboard, controls & analytics

A dashboard inside your store admin — Shopify or BigCommerce: token usage, engagement metrics, customer demographics, an editable sizing matrix, and controls for batch mode, VIP selection and render-from date.

Why it matters: full control over how it runs, plus the data to prove ROI and tune what's working.

The Virtue Mirage brand dashboard inside your store admin (Shopify or BigCommerce) — token usage, customer demographics, top sizes, token allocation, and try-on, concierge and add-to-cart metrics
16
Reach

Multi-platform

Full experience on Shopify and BigCommerce today — installs in about an hour, no rebuild. Running something else? Our drop-in SDK and API bring try-on, sizing and the network to any platform — headless, custom, or anything in between. Whole-store transformation on other platforms is delivered as an assisted integration with our team.

Why it matters: you're not locked to one platform — the engine goes where your store is, now or in future.

Works wherever your store lives — full experience on Shopify and BigCommerce today; drop-in SDK and API for any other platform
17
Discovery · New channel

Get found by AI shoppers

ChatGPT, Claude and Gemini can search your catalogue and hand shoppers a try-on link straight to your store — across the whole Virtue Mirage network, in one connector.

Why it matters: as shoppers move to AI assistants, this is a brand-new discovery and revenue channel — and it's live today.

ChatGPT showing Virtue Mirage branded product cards — real products with prices and a one-tap Try it on button, via the MCP connector
TRUST & QUALITY

Why you can put your name on it.

18
Quality you can trust

Identity quality & self-QA

Expression lock and always-rebase rendering keep every image sharp and on-model, and an independent AI check compares each render to the customer's portrait — silently re-rendering anything that doesn't pass before they ever see it.

Why it matters: generative AI is probabilistic; we QA our own output, so bad results get caught in the pipeline — never on your product page.

The Meet your Digital Twin review step — the customer's freshly generated avatar shown for final review before it's used across the store
19
Compliance · Trust

Privacy, properly

Original photos are deleted immediately after the avatar is created, identity is stored as a one-way hash, consent is explicit and granular, and every brand sees only its own data.

Why it matters: compliant with the Australian Privacy Act, GDPR and CCPA by design — it clears your legal review fast, and earns the shopper trust that makes them try in the first place.

Virtue Mirage's six privacy commitments — originals deleted immediately, identity stored as a one-way hash, biometric lock, granular consent, per-brand isolation, and right to be forgotten
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THE NUMBERS BEHIND IT

Why brands switch it on.

~70%

of apparel returns are driven by size and fit

20–40%

fewer returns reported with virtual try-on

10–23%

higher conversion on try-on sessions

12–18%

higher average order value with try-on

~31%

of e-commerce revenue comes from product recommendations

5–25%

revenue lift from personalisation

Sources: Statista, Richpanel, eMarketer and 2025–2026 industry benchmarks for apparel returns, virtual try-on and e-commerce personalisation.

THE STUDIO BEHIND IT

Need the photography to match?

Virtue Mirage is built by Virtue Creative Studios — 15 years shooting for 500+ fashion brands. We produce the product, model, campaign and video imagery your store needs, made to work seamlessly with your AI try-on. See what the studio can do →

See it on your store.

A 20-minute demo on your own catalogue — no rebuild to find out.

Contact us