01 / SHOPPER EXPERIENCE SCROLL
FEATURES

Every tool we've built — and what it does for your brand.

Fewer returns, higher conversion, bigger baskets, a better customer experience. Click any feature to jump straight to it. Built for fashion brands and merchandising teams on Shopify and BigCommerce.

SHOPPER EXPERIENCE

What your customer sees.

01
Higher conversion

Whole-store try-on

Your customer creates a Digital Twin once — two photos, ninety seconds — and from then on the entire store — every product page, grid, gallery and collection — shows them wearing it, not a model. Pre-rendered in the background, so it's ready before they even log in.

Why it matters: shoppers who can see themselves in the product buy with confidence. Virtual try-on lifts conversion by 10–23%.

A whole demo storefront personalised to one customer — every product across the store shown on them, not a model
02
Customer experience

Mirror Mode

A single toggle flips any page between your campaign photography and the customer wearing the piece. They're always in control of what they see.

Why it matters: your brand vision stays intact — you add a personal layer on top, lifting engagement without compromising your art direction.

A product page with the Mirror Mode toggle — the shopper flips between the brand's photography and themselves wearing the piece
03
Size confidence · Fewer returns

See it in your size

Measurements are read from the customer's photos and every garment is rendered at their real size — a size-14 shopper sees a size-14 body — with detailed fit advice from their real measurements, in centimetres, and a size recommendation on every product page.

Why it matters: fit drives up to ~70% of apparel returns. Showing true-to-size fit plus a clear recommendation is the highest-leverage way to cut them.

A per-area fit breakdown — chest true to size, waist loose, hips roomy — with a recommended size
04
Reach · No barrier to entry

Two ways to build a Twin — no photo needed

Customers can upload two photos, or build their avatar from their measurements — no photo needed. Upload photos and their measurements are calculated from the images; build from measurements and they type them in — either way the Twin carries real measurements, which is exactly what powers the Fit Advisor on every product page.

Why it matters: the photo upload is the single biggest drop-off in any try-on funnel. Shoppers who won't send a photo — for privacy, or because they just can't be bothered — can still get a Twin and still see themselves in your store.

The customer's own measurements — height, bust, waist, hips, shoulder, inseam, arm, neck — the ground truth behind size advice on every store; updates apply network-wide while the visual Twin stays as it is
05
Lead capture · Conversion

Quick Try-On for guests

Not logged in? A guest uploads one photo and sees a product on themselves in under a minute — no app, no account.

Why it matters: it converts first-time visitors (try-on lifts conversion 10–23%) and captures a consented name and email — turning anonymous traffic into marketing leads.

A guest seeing a product on themselves
06
Multi-category · Add-ons

Accessories & your own outfit

Shoppers upload a photo in the outfit they're already wearing and your jewellery, bags, shoes, scarves, eyewear and watches are added onto it — each placed naturally.

Why it matters: accessories finally shown in real context mean fewer "doesn't match" returns and more confident add-on purchases.

Jewellery and accessories shown on the customer in her own outfit
07
Upsell · Higher AOV

The Visual AI Stylist Concierge

A semantic chat, not a keyword box — it understands what the customer means, then shows instead of tells: it recommends, restyles, changes the scene and adds the whole outfit to cart, all on their own try-on.

Why it matters: faster-growing companies earn 40% more of their revenue from personalisation (McKinsey). A recommender shoppers can see on themselves converts far better than a text suggestion.

The AI stylist suggesting matching pieces to try on in a chat
08
Upsell · Higher AOV

Complete the Look

Semantic search and styling advisory build the outfit around the piece — every recommendation shown already on the customer as a full look. One tap to try, one tap to cart.

Why it matters: it sells outfits, not items. Virtual try-on lifts average order value by 12–18%.

A Complete the Look rail of matching pieces, all on the same customer
09
Customer experience · Brand

See yourself anywhere

Shoppers buy for a moment — a wedding, a holiday, a night out — and this shows them the moment: one sentence changes the entire backdrop, and they see themselves in your clothes on a beach, in a bar, or on a rooftop in Milan.

Why it matters: lifestyle context sells the moment, not just the garment — unlimited editorial imagery without booking a single shoot.

The customer placed in a custom location, wearing the brand's clothes
10
Retention · Customer experience

Their own Twin dashboard

Customers get their own dashboard: update their measurements as their body changes, manage their Twin, and see the other stores on the network where it already works.

Why it matters: a Twin that stays accurate keeps sizing accurate — and the network view turns your customer into a discovery surface for the whole cohort, and brings network shoppers back to you.

The customer's My Twin dashboard: their Twin, their saved and recent looks from across the network, and their measurements — create once, it travels store to store
11
Return traffic · Retention

My Looks — their own lookbook

Every look a customer creates on any store in the network saves to their own lookbook in their dashboard — Recent (their latest try-ons, automatic) and Saved (kept to revisit any time). They build their own outfits and looks there, and when they're ready, the images take them straight back to your store — Shop this look adds the in-stock pieces to cart at their size, with live stock shown on every piece.

Why it matters: the customer gets a personal lookbook of themselves across every brand they shop — and you get measurable return traffic delivered from the network: "looks saved" becomes "came back and bought". It costs nothing to serve — saves are bookmarks of renders that already exist.

My Looks inside the customer's My Twin dashboard — saved and recent looks from every network store, each piece ready to shop, next to their Twin and measurements
BRAND ENGINE

What makes you money.

12
Retention · Conversion

Automatic new-arrivals pre-render

When you drop a new collection, the system renders every eligible customer wearing every new piece in the background — before they next log in.

Why it matters: customers return to find the new drop already on them — instant, no waiting, driving repeat visits and faster sell-through on new stock.

The store pre-rendering new arrivals onto the customer
13
Customer acquisition

The cross-brand network

A Digital Twin built at one brand works at every other on the network — with the customer's consent, each rendering in your own aesthetic. It's how shoppers discover their next store and next outfit, and how your store gets discovered.

Why it matters: you launch with a try-on-ready audience from day one — a warm acquisition channel competitors starting from zero simply don't have.

The same store shown three ways — on the original models, on a size-8 shopper, and on a plus-size shopper
14
Acquisition · Warm customers

Everything travels, not just the avatar

When a customer arrives from another brand on the network, their Twin comes with them — and so do their sizes worn, their outfit and style preferences, and their engagement history.

Why it matters: they don't land as a stranger. Your store is personalised to them from the first page view — right size, right taste — so each new brand on the network is more customised than the last.

The customer's full lookbook — looks from every network store in one place, with filters, lists, occasion tags, live stock and Shop this look
15
Control · Insight

Dashboard, controls & analytics

A dashboard inside your store admin — Shopify or BigCommerce: token usage, engagement metrics, customer demographics, an editable sizing matrix, and controls for batch mode, VIP selection and render-from date.

Why it matters: full control over how it runs, plus the data to prove ROI and tune what's working.

The Virtue Mirage brand dashboard inside your store admin (Shopify or BigCommerce) — token usage, customer demographics, top sizes, token allocation, and try-on, concierge and add-to-cart metrics
16
Reach

Multi-platform

Full experience on Shopify and BigCommerce today — installs in about an hour, no rebuild. Running something else? Our drop-in SDK and API bring try-on, sizing and the network to any platform — headless, custom, or anything in between. Whole-store transformation on other platforms is delivered as an assisted integration with our team.

Why it matters: you're not locked to one platform — the engine goes where your store is, now or in future.

Works wherever your store lives — full experience on Shopify and BigCommerce today; drop-in SDK and API for any other platform
17
Discovery · New channel

Get found by AI shoppers

ChatGPT, Claude and Gemini can search your catalogue and hand shoppers a try-on link straight to your store — across the whole Virtue Mirage network, in one connector.

Why it matters: as shoppers move to AI assistants, this is a brand-new discovery and revenue channel — and it's live today.

ChatGPT showing Virtue Mirage branded product cards — real products with prices and a one-tap Try it on button, via the MCP connector
TRUST & QUALITY

Why you can put your name on it.

18
Quality you can trust

Identity quality & self-QA

Expression lock and always-rebase rendering keep every image sharp and on-model, and an independent AI check compares each render to the customer's portrait — silently re-rendering anything that doesn't pass before they ever see it.

Why it matters: generative AI is probabilistic; we QA our own output, so bad results get caught in the pipeline — never on your product page.

The Meet your Digital Twin review step — the customer's freshly generated avatar shown for final review before it's used across the store
19
Compliance · Trust

Privacy, properly

Original photos are deleted immediately after the avatar is created, identity is stored as a one-way hash, consent is explicit and granular, and every brand sees only its own data.

Why it matters: compliant with the Australian Privacy Act, GDPR and CCPA by design — it clears your legal review fast, and earns the shopper trust that makes them try in the first place.

Virtue Mirage's six privacy commitments — originals deleted immediately, identity stored as a one-way hash, biometric lock, granular consent, per-brand isolation, and right to be forgotten
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THE NUMBERS BEHIND IT

Why brands switch it on.

~70%

of apparel returns are driven by size and fit

20–40%

fewer returns reported with virtual try-on

10–23%

higher conversion on try-on sessions

12–18%

higher average order value with try-on

+40%

more of their revenue from personalisation — the faster-growing companies (McKinsey)

5–25%

revenue lift from personalisation

Sources: Statista, Richpanel, eMarketer, McKinsey ("Next in Personalization") and 2025–2026 industry benchmarks for apparel returns, virtual try-on and e-commerce personalisation.

EVERY FEATURE ON THIS PAGE, PRICED

Roughly the price of the parts. Plus the seven things that aren't for sale anywhere.

Build it yourself
6–7 separate apps — the stack a serious fashion brand actually runs
≈ US$2,600–2,850+/mo
Virtue Mirage
one app · every plan has every tool — including seven not sold anywhere
US$229–2,299/mo

Third-party figure is a September-2026 list-price range for the equivalent categories. Plans differ only in monthly render allowance — never in tools. AUD rate card from A$299/mo +GST.

See the full receipt, line by line →
THE STUDIO BEHIND IT

Need the photography to match?

Virtue Mirage is built by Virtue Creative Studios — 15 years shooting for 500+ fashion brands. We produce the product, model, campaign and video imagery your store needs, made to work seamlessly with your AI try-on. See what the studio can do →

See it on your store.

A 20-minute demo on your own catalogue — no rebuild to find out.

Contact us