Fewer returns, higher conversion, bigger baskets, a better customer experience. Click any feature to jump straight to it.
Your customer creates a Digital Twin once — two photos, ninety seconds — and from then on every product image across your whole store shows them wearing it, not a model.
Why it matters: shoppers who can see themselves in the product buy with confidence. Virtual try-on lifts conversion by 10–23%.

A single toggle flips any page between your campaign photography and the customer wearing the piece. They're always in control of what they see.
Why it matters: your brand vision stays intact — you add a personal layer on top, lifting engagement without compromising your art direction.

Measurements are read from the customer's photos and every garment is rendered at their real size — a size-14 shopper sees a size-14 body — with a size recommendation on every product page.
Why it matters: fit drives up to ~70% of apparel returns. Showing true-to-size fit plus a clear recommendation is the highest-leverage way to cut them.

Not logged in? A guest uploads one photo and sees a product on themselves in under a minute — no app, no account.
Why it matters: it converts first-time visitors (try-on lifts conversion 10–23%) and captures a consented name and email — turning anonymous traffic into marketing leads.

Shoppers upload a photo in the outfit they're already wearing and your jewellery, bags, shoes, scarves, eyewear and watches are added onto it — each placed naturally.
Why it matters: accessories finally shown in real context mean fewer "doesn't match" returns and more confident add-on purchases.

An AI stylist that shows instead of tells — it recommends, restyles, changes the scene and adds the whole outfit to cart, all on the customer's own try-on.
Why it matters: recommendations drive ~31% of e-commerce revenue. A recommender shoppers can see on themselves converts far better than a text suggestion.

Every recommended piece is shown already on the customer as a full outfit — one tap to try, one tap to cart.
Why it matters: it sells outfits, not items. Virtual try-on lifts average order value by 12–18%.

With a single sentence the customer can change the entire backdrop and see themselves — in your clothes — on a beach, in a bar, a restaurant, the streets of Paris or a rooftop in Milan.
Why it matters: lifestyle context sells the moment, not just the garment — unlimited editorial imagery without booking a single shoot.
When you drop a new collection, the system renders every eligible customer wearing every new piece in the background — before they next log in.
Why it matters: customers return to find the new drop already on them — instant, no waiting, driving repeat visits and faster sell-through on new stock.

A Digital Twin built at one Virtue Mirage brand works at every other brand on the network — with the customer's consent, each rendering in your own aesthetic.
Why it matters: you launch with a try-on-ready audience from day one — a warm acquisition channel competitors starting from zero simply don't have.

A dashboard inside your Shopify admin: token usage, engagement metrics, customer demographics, an editable sizing matrix, and controls for batch mode, VIP selection and render-from date.
Why it matters: full control over how it runs, plus the data to prove ROI and tune what's working.
Live on Shopify today, installed as a Theme App Extension with no rebuild. The core engine is platform-agnostic — any other platform (BigCommerce, Magento, WooCommerce, headless) can be delivered in about eight weeks.
Why it matters: you're not locked to one platform — the engine goes where your store is, now or in future.
ChatGPT, Claude and Gemini can search your catalogue and hand shoppers a try-on link straight to your store — across the whole Virtue Mirage network, in one connector.
Why it matters: as shoppers move to AI assistants, this is a brand-new discovery and revenue channel — and it's live today.
Expression lock and always-rebase rendering keep every image sharp and on-model, and an independent AI check compares each render to the customer's portrait — silently re-rendering anything that doesn't pass before they ever see it.
Why it matters: generative AI is probabilistic; we QA our own output, so bad results get caught in the pipeline — never on your product page.
Original photos are deleted immediately after the avatar is created, identity is stored as a one-way hash, consent is explicit and granular, and every brand sees only its own data.
Why it matters: compliant with the Australian Privacy Act, GDPR and CCPA by design — it clears your legal review fast, and earns the shopper trust that makes them try in the first place.
of apparel returns are driven by size and fit
fewer returns reported with virtual try-on
higher conversion on try-on sessions
higher average order value with try-on
of e-commerce revenue comes from product recommendations
revenue lift from personalisation
Sources: Statista, Richpanel, eMarketer and 2025–2026 industry benchmarks for apparel returns, virtual try-on and e-commerce personalisation.
Virtue Mirage is built by Virtue Creative Studios — 15 years shooting for 500+ fashion brands. We produce the product, model, campaign and video imagery your store needs, made to work seamlessly with your AI try-on. See what the studio can do →