Features

Every tool we've built — and what it does for your brand.

Fewer returns, higher conversion, bigger baskets, a better customer experience. Click any feature to jump straight to it.

Shopper experience

What your customer sees.

Higher conversion

Whole-store try-on

Your customer creates a Digital Twin once — two photos, ninety seconds — and from then on every product image across your whole store shows them wearing it, not a model.

Why it matters: shoppers who can see themselves in the product buy with confidence. Virtual try-on lifts conversion by 10–23%.

A whole store catalogue re-skinned onto one customer
Customer experience

Mirror Mode

A single toggle flips any page between your campaign photography and the customer wearing the piece. They're always in control of what they see.

Why it matters: your brand vision stays intact — you add a personal layer on top, lifting engagement without compromising your art direction.

The same product shown on the customer instead of a model
Size confidence · Fewer returns

See it in your size

Measurements are read from the customer's photos and every garment is rendered at their real size — a size-14 shopper sees a size-14 body — with a size recommendation on every product page.

Why it matters: fit drives up to ~70% of apparel returns. Showing true-to-size fit plus a clear recommendation is the highest-leverage way to cut them.

AI-calculated measurements from the customer's photos
Lead capture · Conversion

Quick Try-On for guests

Not logged in? A guest uploads one photo and sees a product on themselves in under a minute — no app, no account.

Why it matters: it converts first-time visitors (try-on lifts conversion 10–23%) and captures a consented name and email — turning anonymous traffic into marketing leads.

A guest seeing a product on themselves
Multi-category · Add-ons

Accessories & your own outfit

Shoppers upload a photo in the outfit they're already wearing and your jewellery, bags, shoes, scarves, eyewear and watches are added onto it — each placed naturally.

Why it matters: accessories finally shown in real context mean fewer "doesn't match" returns and more confident add-on purchases.

An accessory shown on the customer's own outfit
Upsell · Higher AOV

The Visual AI Stylist Concierge

An AI stylist that shows instead of tells — it recommends, restyles, changes the scene and adds the whole outfit to cart, all on the customer's own try-on.

Why it matters: recommendations drive ~31% of e-commerce revenue. A recommender shoppers can see on themselves converts far better than a text suggestion.

The visual AI stylist concierge styling the customer
Upsell · Higher AOV

Complete the Look

Every recommended piece is shown already on the customer as a full outfit — one tap to try, one tap to cart.

Why it matters: it sells outfits, not items. Virtual try-on lifts average order value by 12–18%.

A complete styled outfit shown on the customer
Customer experience · Brand

See yourself anywhere

With a single sentence the customer can change the entire backdrop and see themselves — in your clothes — on a beach, in a bar, a restaurant, the streets of Paris or a rooftop in Milan.

Why it matters: lifestyle context sells the moment, not just the garment — unlimited editorial imagery without booking a single shoot.

The customer on a beach in Italy The customer in a city scene The customer in a custom location
Brand engine

What makes you money.

Retention · Conversion

Automatic new-arrivals pre-render

When you drop a new collection, the system renders every eligible customer wearing every new piece in the background — before they next log in.

Why it matters: customers return to find the new drop already on them — instant, no waiting, driving repeat visits and faster sell-through on new stock.

The store pre-rendering new arrivals onto the customer
Customer acquisition

The cross-brand network

A Digital Twin built at one Virtue Mirage brand works at every other brand on the network — with the customer's consent, each rendering in your own aesthetic.

Why it matters: you launch with a try-on-ready audience from day one — a warm acquisition channel competitors starting from zero simply don't have.

The same customer across different brands on the network
Control · Insight

Dashboard, controls & analytics

A dashboard inside your Shopify admin: token usage, engagement metrics, customer demographics, an editable sizing matrix, and controls for batch mode, VIP selection and render-from date.

Why it matters: full control over how it runs, plus the data to prove ROI and tune what's working.

+Dashboard screenshot
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Reach

Multi-platform

Live on Shopify today, installed as a Theme App Extension with no rebuild. The core engine is platform-agnostic — any other platform (BigCommerce, Magento, WooCommerce, headless) can be delivered in about eight weeks.

Why it matters: you're not locked to one platform — the engine goes where your store is, now or in future.

+Platform graphic
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Discovery · New channel

Get found by AI shoppers

ChatGPT, Claude and Gemini can search your catalogue and hand shoppers a try-on link straight to your store — across the whole Virtue Mirage network, in one connector.

Why it matters: as shoppers move to AI assistants, this is a brand-new discovery and revenue channel — and it's live today.

+AI chat / product-card screenshot
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Trust & quality

Why you can put your name on it.

Quality you can trust

Identity quality & self-QA

Expression lock and always-rebase rendering keep every image sharp and on-model, and an independent AI check compares each render to the customer's portrait — silently re-rendering anything that doesn't pass before they ever see it.

Why it matters: generative AI is probabilistic; we QA our own output, so bad results get caught in the pipeline — never on your product page.

+Quality / QA visual
(to add)
Compliance · Trust

Privacy, properly

Original photos are deleted immediately after the avatar is created, identity is stored as a one-way hash, consent is explicit and granular, and every brand sees only its own data.

Why it matters: compliant with the Australian Privacy Act, GDPR and CCPA by design — it clears your legal review fast, and earns the shopper trust that makes them try in the first place.

+Privacy / trust visual
(to add)

The numbers behind it.

~70%

of apparel returns are driven by size and fit

20–40%

fewer returns reported with virtual try-on

10–23%

higher conversion on try-on sessions

12–18%

higher average order value with try-on

~31%

of e-commerce revenue comes from product recommendations

5–25%

revenue lift from personalisation

Sources: Statista, Richpanel, eMarketer and 2025–2026 industry benchmarks for apparel returns, virtual try-on and e-commerce personalisation.

+ The studio behind it

Need the photography to match?

Virtue Mirage is built by Virtue Creative Studios — 15 years shooting for 500+ fashion brands. We produce the product, model, campaign and video imagery your store needs, made to work seamlessly with your AI try-on. See what the studio can do →

See it on your store.

A 20-minute demo on your own catalogue — no rebuild to find out.