Fewer returns, higher conversion, bigger baskets, a better customer experience. Click any feature to jump straight to it.
Your customer creates a Digital Twin once — two photos, ninety seconds — and from then on every product image across your whole store shows them wearing it, not a model.
Why it matters: shoppers who can see themselves in the product buy with confidence. Virtual try-on lifts conversion by 10–23%.

A single toggle flips any page between your campaign photography and the customer wearing the piece. They're always in control of what they see.
Why it matters: your brand vision stays intact — you add a personal layer on top, lifting engagement without compromising your art direction.

Measurements are read from the customer's photos and every garment is rendered at their real size — a size-14 shopper sees a size-14 body — with a size recommendation on every product page.
Why it matters: fit drives up to ~70% of apparel returns. Showing true-to-size fit plus a clear recommendation is the highest-leverage way to cut them.

Customers can upload two photos, or build their avatar from their measurements — no photo needed. Upload photos and their measurements are calculated from the images; build from measurements and they type them in — either way the Twin carries real measurements, which is exactly what powers the Fit Advisor on every product page.
Why it matters: the photo upload is the single biggest drop-off in any try-on funnel. Shoppers who won't send a photo — for privacy, or because they just can't be bothered — can still get a Twin and still see themselves in your store.

Not logged in? A guest uploads one photo and sees a product on themselves in under a minute — no app, no account.
Why it matters: it converts first-time visitors (try-on lifts conversion 10–23%) and captures a consented name and email — turning anonymous traffic into marketing leads.

Shoppers upload a photo in the outfit they're already wearing and your jewellery, bags, shoes, scarves, eyewear and watches are added onto it — each placed naturally.
Why it matters: accessories finally shown in real context mean fewer "doesn't match" returns and more confident add-on purchases.

An AI stylist that shows instead of tells — it recommends, restyles, changes the scene and adds the whole outfit to cart, all on the customer's own try-on.
Why it matters: recommendations drive ~31% of e-commerce revenue. A recommender shoppers can see on themselves converts far better than a text suggestion.

Every recommended piece is shown already on the customer as a full outfit — one tap to try, one tap to cart.
Why it matters: it sells outfits, not items. Virtual try-on lifts average order value by 12–18%.

With a single sentence the customer can change the entire backdrop and see themselves — in your clothes — on a beach, in a bar, a restaurant, the streets of Paris or a rooftop in Milan.
Why it matters: lifestyle context sells the moment, not just the garment — unlimited editorial imagery without booking a single shoot.

Customers get their own dashboard: update their measurements as their body changes, manage their Twin, and see the other stores on the network where it already works.
Why it matters: a Twin that stays accurate keeps sizing accurate — and the network view turns your customer into a discovery surface for the whole cohort, and brings network shoppers back to you.

Every look a customer creates on any store in the network saves to their own lookbook in their dashboard — Recent (their latest try-ons, automatic) and Saved (kept to revisit any time). They build their own outfits and looks there, and when they're ready, the images take them straight back to your store — Shop this look adds the in-stock pieces to cart at their size, with live stock shown on every piece.
Why it matters: the customer gets a personal lookbook of themselves across every brand they shop — and you get measurable return traffic delivered from the network: "looks saved" becomes "came back and bought". It costs nothing to serve — saves are bookmarks of renders that already exist.

When you drop a new collection, the system renders every eligible customer wearing every new piece in the background — before they next log in.
Why it matters: customers return to find the new drop already on them — instant, no waiting, driving repeat visits and faster sell-through on new stock.

A Digital Twin built at one Virtue Mirage brand works at every other brand on the network — with the customer's consent, each rendering in your own aesthetic.
Why it matters: you launch with a try-on-ready audience from day one — a warm acquisition channel competitors starting from zero simply don't have.

When a customer arrives from another brand on the network, their Twin comes with them — and so do their sizes worn, their outfit and style preferences, and their engagement history.
Why it matters: they don't land as a stranger. Your store is personalised to them from the first page view — right size, right taste — so each new brand on the network is more customised than the last.

A dashboard inside your store admin — Shopify or BigCommerce: token usage, engagement metrics, customer demographics, an editable sizing matrix, and controls for batch mode, VIP selection and render-from date.
Why it matters: full control over how it runs, plus the data to prove ROI and tune what's working.

Full experience on Shopify and BigCommerce today — installs in about an hour, no rebuild. Running something else? Our drop-in SDK and API bring try-on, sizing and the network to any platform — headless, custom, or anything in between. Whole-store transformation on other platforms is delivered as an assisted integration with our team.
Why it matters: you're not locked to one platform — the engine goes where your store is, now or in future.

ChatGPT, Claude and Gemini can search your catalogue and hand shoppers a try-on link straight to your store — across the whole Virtue Mirage network, in one connector.
Why it matters: as shoppers move to AI assistants, this is a brand-new discovery and revenue channel — and it's live today.

Expression lock and always-rebase rendering keep every image sharp and on-model, and an independent AI check compares each render to the customer's portrait — silently re-rendering anything that doesn't pass before they ever see it.
Why it matters: generative AI is probabilistic; we QA our own output, so bad results get caught in the pipeline — never on your product page.

Original photos are deleted immediately after the avatar is created, identity is stored as a one-way hash, consent is explicit and granular, and every brand sees only its own data.
Why it matters: compliant with the Australian Privacy Act, GDPR and CCPA by design — it clears your legal review fast, and earns the shopper trust that makes them try in the first place.

of apparel returns are driven by size and fit
fewer returns reported with virtual try-on
higher conversion on try-on sessions
higher average order value with try-on
of e-commerce revenue comes from product recommendations
revenue lift from personalisation
Sources: Statista, Richpanel, eMarketer and 2025–2026 industry benchmarks for apparel returns, virtual try-on and e-commerce personalisation.
Virtue Mirage is built by Virtue Creative Studios — 15 years shooting for 500+ fashion brands. We produce the product, model, campaign and video imagery your store needs, made to work seamlessly with your AI try-on. See what the studio can do →
A 20-minute demo on your own catalogue — no rebuild to find out.
Contact us