For shoppers

See the whole store on you.

No more guessing from a photo of a model who looks nothing like you. If you're a size 16, you see a size 16 — your real body, on every image in the store. Two photos once, or just your measurements, and every product is shown on you.

The whole store shown on the shopper — at their real size, whether a size 8 or plus-size
+ How it works for you

Three steps. You only do the first.

01

Two photos — or just your measurements

Snap a front and side shot (about ninety seconds) and your measurements are worked out from the photos — or skip the camera and build your avatar from measurements you type in. Either way you get one Twin, at your real size, that stays with you and travels from store to store. Photos are deleted the moment your look is created.

02

See yourself in everything

Every product, every new drop, already on you. Flip back to the brand's photos anytime with one toggle.

03

Style it with the concierge

"What goes with this?", "show the shoes in black", "put me on a beach in Italy" — just ask, and you appear in it.

+ Before you even sign up

Try it first. Find it anywhere. Ask it anything.

01

Quick try-on, no account

Curious? Try a piece on yourself as a guest before you create a Twin. No sign-up, nothing to install — see it on you and decide.

02

Found by your AI assistant

Ask ChatGPT, Claude or Gemini what to wear and, on stores in the network, they hand you a one-tap "try it on" link — straight to the piece, already on you.

03

Fit advice you can see

A size recommendation on every product page, worked out from your real measurements — and the garment shown on your body so you can see why. No size chart squinting.

+ One Twin, every store

Create it once. It travels with you.

Your Twin isn't locked to one shop. It works across every brand on the Virtue Mirage network — and it doesn't travel alone: the sizes you wear, the outfits and styles you like, and what you've already tried come with it. So the next store already knows your size and your taste, and feels more like yours than the last one.

01

Your Twin, everywhere

Build it at one brand and it's ready at the next — no re-uploading, no starting again.

02

Your sizes and style, too

Sizes worn and outfit preferences follow you, so recommendations start accurate instead of generic.

03

Your own dashboard

Update your measurements whenever your body changes, manage your Twin, and see the other stores on the network where it already works.

+ My Looks

Your lookbook. Every brand, one place.

Every look you create — on any store in the network — saves to your own dashboard. Recent keeps your latest try-ons automatically; Saved keeps the ones you love, to revisit any time. Build your outfits and looks there — and when you're ready, the images take you straight back to the store: one tap puts the whole look in your cart, at your size, with each piece showing whether it's in stock right now.

Your lookbook is private to you, and it comes with your Twin wherever you shop.

Your My Twin dashboard — your Twin, your saved looks from every brand, and your measurements, all in one place
+ See yourself anywhere

Not just the clothes — the moment.

Ask the stylist to set the scene and you'll see yourself in the piece wherever you imagine wearing it.

On a beach in Italy
BEACH, ITALY
In the city
THE CITY
Anywhere
ANYWHERE
+ Accessories too

Bring your own outfit.

Shopping jewellery, bags, shoes or sunnies? Upload a photo in your own clothes and try the piece on you — your outfit stays exactly as it is. Mix and match until it's perfect.

A tote bag tried on the shopper in her own outfit — the piece added, her clothes unchanged
+ Your photos, your call

Built to respect you.

01

Originals deleted

Your uploaded photos are deleted immediately after your look is created. We never store them or train AI on them.

02

You're identified by a hash

Not your email — a one-way hash of it. And you can be forgotten on request, across every brand.

03

Always your choice

Mirror Mode is a toggle. See yourself, or see the brand's photography — switch whenever you like. No dark patterns.

Want it on your favourite store?

Tell us which brand you'd love to see it on — we're rolling out across premium fashion now.